The appearance of New Media and entertainment technologies like the Internet and digital broadcasting gave rise to numerous social media sites including Orkut, MySpace, YouTube, LinkedIn, Hi5 and Facebook to be the few famous examples. One of them, Facebook happens to be the most used one. Social network sites are websites where people across all continents meet and share their views, news, photos, videos, links and messages.
Social media has developed into a buzzword among Web marketers as they started to woo the users of these sites. The very nature of social networking sites - i.e. virtually free and instant recognition - is the main draw. The effectiveness of SMO was recently felt during social unrest in Egypt, Libya along with other countries.
Even though the possibility of content in any form - whether it be in text, picture, audio, or video going viral can be as remote as an oasis in the desert. It is often observed that marketing over these social networks bear excellent results like no other medium on the Internet currently. A hostile and vigorous web marketing strategy helps in the long run.
Start-up businesses, especially online sellers of products or services should allocate some of the budget towards social media, especially on Facebook. In comparison to other media forms, and considering cost-to-benefit ratios, Facebook marketing is easily the most cost-effective and robust method of advertising. The next Facebook marketing tactics could be used by start-up enterprises:
Open a free account in company's name or brand / trade name and make as much 'friends' as possible via your friends, relatives, supporters and employees whilst enlarging the circle.
Upload photos or demo videos of items or services. They are successful as most people enjoy to look at photos and videos, which will help these phones relax and enjoy at once they are feed with required information. Text reading is recognized as boring climax always good.
Post humorous, witty and satirical, philosophical and spiritual content. Manage a number of posts to appear daily, if at all possible.
Post company/ employee events, specially those about award giving and philanthropic activities.
Encourage your pals to 'like', share or comment.
Keep switching your profile pictures.
Simply speaking, be in news. Every one of the activities above entail no expenditure. If that fails you can always bank upon paid or ppc (where you have to pay as long as users click on it) advertisements.
Facebook Marketing is, thus, the easiest, craziest as well as the most reliable medium of social internet marketing. With its universal reach growing at breakneck speed, start-up businesses should take the ability.